Explore a real operating map, right now.
Northwind Interiors is a fictional — but very realistic — 72-person commercial fit-out business. Five workflows, 31 steps, real handovers, real friction. Walk the map exactly as an owner would.
- 1.Watch the business map form
- 2.Open the highest-friction workflow
- 3.Read the owner's evidence on a step
- 4.Confirm a step — see the map become more trusted
No signup needed. Leave your email if you'd like early-access updates — or skip straight in.
Ready to see your own business instead?
Start building your map →Northwind Interiors, mapped end to end.
A fictional 72-person commercial fit-out firm in Leeds — seeded realistically enough that you can judge the product on a business that feels like yours.
Northwind runs the way most growing firms do. Enquiries land with the estimating team, James prices them up, and every quote waits for Sarah — the MD — to sign it off before it leaves the building. Work then moves between office, workshop and site through handovers, spreadsheets and messages, with variations and invoicing trailing behind the job.
Inside the demo, all of that has already been mapped — the same validated operating map Veda Flow builds for a real business, with evidence behind every claim.
- 72 people · commercial fit-out · Leeds
- Five workflows mapped, ranked by Flow Score
- 31 steps — every handover between people and systems marked
- Named roles throughout: Sarah (MD), James (estimating), and the teams around them
Northwind's workflow rail — exactly as it appears in the demo
What to inspect first.
The demo is free to roam, but these five stops show you the whole idea — ranking, evidence, handovers, confidence and validation — in a few minutes.
Open Enquiry to Quote from the rail
It sits at position 01 with a Flow Score of 76 — the only workflow in the critical band. This is where Northwind's time, money and owner-dependency concentrate, which is exactly why it's ranked first.
Click Owner sign-off and read the evidence
Step 5 is where every quote waits for Sarah. Open it and read the quote underneath — the owner's own words, captured during discovery. Every step on the map traces back to words like these.
Confidence & evidence“Every quote waits for me to check the margin before it goes out.”— the owner, during onboarding✓ Confirm this stepRefineFind the handover chips
Follow the connections and watch where work crosses between people and systems — estimating to Sarah, office to site. Handovers are marked on the map because they're where growing businesses leak the most.
Check a step's confidence and assumptions
Each step declares how sure the draft is, and names the guesses it made to complete the picture. Weak evidence stays visible rather than being smoothed over by a tidy diagram.
Press Confirm and watch the validation ring climb
Confirm a step and the workflow's validation count ticks up — the moment a suggestion becomes trusted. That confirmation loop is the whole product: AI suggests, humans confirm.
Step 5 · HumanOwner sign-offSarah (MD) · ~1 day waitNeeds reviewStays human
Four signals do all the honest work.
Everything on the map declares how it knows what it claims. These four signals are what you're looking at inside the demo.
What does “evidence” mean?
What does “confidence” mean?
What are “assumptions”?
What is “validation”?
Ready to map your own business?
Free Start is £0 with no card required — begin your own snapshot the moment you leave the demo. Founder Access is £149/month during early access, invoiced monthly, and we contact you before anything is billed.
Before you step in
- Is the demo the real product?
- Yes. The demo runs in the same interface as the real product — the same map, step cards, evidence panels and validation you'd use on your own business. The only difference is that the business inside it is seeded rather than yours.
- Do I need an account or an email address?
- No. The demo opens without signup and nothing is gated. There's an optional email field if you'd like early-access updates — leaving it blank changes nothing.
- Is Northwind Interiors a real company?
- It's a realistic seeded example — a fictional 72-person commercial fit-out firm in Leeds, built to behave like a genuinely mapped business: five workflows, 31 steps, named roles, and evidence behind every step.
- Can I build a map of my own business afterwards?
- Yes. Free Start is £0 with no card required, so you can begin your own snapshot straight after the demo. Founder Access, at £149 per month during early access, unlocks the full guided discovery and validated operating map.
Competitors ask you to request a demo. Start building your map.
Your first map skeleton forms in minutes — no event logs, no IT project, no card required during early access.